Singapore: Pine Labs and Stripe Put Online and In-Store Payments on One Platform
Shoppers in Singapore increasingly browse online and buy in store, or the other way round, but many big retailers still run those two channels on separate payment systems. India-listed Pine Labs and US payments firm Stripe now want to fix that with a joint service that puts web and in-store payments on one platform, starting with eligible Singapore retailers this month.
The offer pairs Stripe, which handles online checkout, with Pine Labs card terminals at the shop counter, and gives merchants one combined view of their sales. Singapore is the launch market, with other Southeast Asian countries planned for 2027.
Key facts
- Pine Labs and Stripe announced the joint “unified commerce” service on 4 November 2026; it is available to eligible retailers in Singapore from November 2026.
- Stripe processes online payments and the card payments taken on Pine Labs terminals in stores, so transactions from both channels show up in a single consolidated view.
- In-store, merchants can accept credit cards, QR code payments and contactless taps across several types of Pine Labs terminals.
- Pine Labs adds its own commerce tools: instalment plans from multiple card issuers, pay-by-points, merchant-funded promotions and marketing tools for instant discounts and cross-border campaigns.
- The companies plan to bring the service to other Southeast Asian markets in 2027 and will show it at the Singapore Fintech Festival 2026.
What is “unified commerce”?
Large retailers often juggle several suppliers: one for their website checkout, another for the card machines in their outlets, a third for instalment financing and yet another for analytics. Each system produces its own reports. Finance teams then have to match, or reconcile, those records by hand to work out what was actually sold and paid. Pine Labs and Stripe say this patchwork makes operations more complicated, delays reporting and pushes up costs.
“Unified commerce” is the industry term for running all channels on one set of payment rails, so that a sale on the website and a sale at the counter land in the same ledger. The pitch is simple: fewer vendors, faster reconciliation and a clearer picture of each customer across channels.
Pine Labs CEO B Amrish Rau said retailers no longer treat e-commerce and physical stores as separate channels, and that the partnership is meant to simplify operations while giving shoppers more personalised and rewarding experiences.
Why it matters
For Pine Labs, the deal is a fast follow-up to its own Singapore push. The company launched a unified payments platform in the city-state in October 2026, marking the start of its payment acceptance business there, and counts retailers such as Courts, iStudio, CapitaLand and FairPrice among its Singapore clients. Pairing with Stripe gives those merchants a ready-made online leg without Pine Labs having to build one.
For Stripe, which is best known for online checkout, the tie-up extends its reach to the shop floor through an established terminal provider. It also brings Pine Labs’ strongest selling point, instalment and loyalty-linked payments, to Stripe’s merchants. In markets where shoppers like to split big purchases across several months on their credit cards, being able to offer the same instalment options online and in store is a real advantage.
Pine Labs is a sizeable player. It reported 11.6 lakh (about 1.16 million) merchants as of its July-September quarter, up 13% from a year earlier, with a presence in more than 22 markets. In the same quarter its net profit rose more than sixfold to ₹38.6 crore (Indian rupees) and operating revenue grew 24% to ₹806.2 crore.
The wider message for the region is that the competition among payment providers is shifting. It is no longer just about who offers the cheapest card rate. It is increasingly about who can bundle checkout, terminals, instalments and customer data into a single package for large retailers. The companies have not yet said which Southeast Asian markets will come next in 2027.
What to watch
- Which Southeast Asian markets Pine Labs and Stripe pick for the 2027 expansion, and whether local QR schemes are included from day one.
- Which big Singapore retailers sign up first, and whether existing Pine Labs clients move their online payments to Stripe.
- How rival terminal and gateway providers respond with their own bundled online and in-store offers.
Related on FinDeskAsia: India: Pine Labs Profit Jumps Sixfold as Online and UPI Payments Grow · How payment gateways work
Sources: Fintech News Singapore (November 2026) · The Paypers (November 2026) · Inc42 (November 2026)
